电子厂是怎样牵引着四个产品新人不断前进

记得高校刚结束学业那会(完成学业也没几天,嘿嘿…),老妈问作者:工作找的哪些啊?问东问西,敬爱入微,事情整得比小编还通晓。应声答道:做产品,立即无声(此时冷冷清清胜有声)!什么东西?“电子厂生产遥控器?厂里上班的?”老娘感叹道;应声答道:不是,网络…依旧停住了,小编晓得老妈肯定是不懂什么是互连网的,更是对成品(PM)闻所未闻。话锋一转:办公室上班的没风没雨有空调!即刻老妈心理大好,快捷寒暄到:“办事要盘活,刚起始虚心学习,逐渐来!”想到二姨的千叮万嘱,眼泪不禁掉下来(可怜天下父母心)…

为人处事做事原本就是那么粗略:好好做人,好好干活!电子厂,那是婆婆给作者的依托,是她对自己最好的祝福!

三姨和小编(今后出品老总)

当今回顾起来,仔细思忖:产品(PM)终究是何许啊?

概念:IPM(InternetProductManager),互连网产品高管是互连网集团中的一种效应,负责互连网产品的安插和放大,以及互连网产品生命周期的衍变。根据所肩负的互连网产品是用户产品可能商业产品,可以分为网络用户产品主任和互连网商业产品经营。用户产品老板最关注的是网络用户产品的用户体验,商业产品首席营业官最关切的是互连网商业产品的流量变现能力。[百度百科]

任何的传教,比如如何围绕须求定义的哟?围绕产品设计的?围绕项目管理的?那里就不开展了,我们都懂的。下边将和大家齐声享受一篇小说,读完后您或者对产品有多少个定义上的认识,当然该作品的见地也并不一定是对产品唯一的分解,你也可以试着从多少个角度去了然产品高管(PM)毕竟是个什么东东?(文章外文程度浅显,一起看,就不翻译了!


正文

What, exactly, is a Product Manager?

By Martin Eriksson on October 5, 2011

I often get asked what a product manager is. What do they do? Where do
they come from? Why do they like sharpies so much?

In his bookInspired,Marty Cagan describes the job of the product
manager as“to discover a product that is valuable, usable and
feasible”
. Similarly, I’ve always defined product management as the
intersection between business, technology and user experience (hint –
only a product manager would define themselves in a venn diagram). A
good product manager must be experienced in at least one, passionate
about all three, and conversant with practitioners in all.

Business:Product Management is above all else a business function,
focused on maximising business value from a product. Product Managers
should be obsessed with optimising a product to achieve the business
goals while maximising return on investment. Sorry, this does mean that
you are a suit – but you don’t have to wear one.

Technology:There’s no point defining what to build if you don’t
know how it will get built. This doesn’t mean a Product Manager needs to
be able to sit down and code but understanding the technology stack and
most importantly understanding the level of effort involved is crucial
to making the right decisions. This is even more important in an Agile
world where Product Managers spend more time day to day with the
development tea`m than with anyone else inside the business.

出品老总三要素

User Experience:Last but not least the Product Manager is the voice
of the user inside the business and must be passionate about the user
experience. Again this doesn’t mean being a pixel pusher but you do need
to be out there testing the product, talking to users and getting that
feedback first hand – especially in a start-up.

“to discover a product that is valuable, usable and feasible – Marty
Cagan”

Manage what exactly?

Why do you need this breadth of skills? Because the role itself is
incredibly broad and varied and you’ll be using them every day.

产品CEO的天职?

It starts with setting a vision for the product, which requires you to
research, research and research some more your market, your customer and
the problem they have that you’re trying to solve. You have to
assimilate huge amounts of information – feedback from clients,
quantitative data from your web analytics, research reports, market
trends and statistics – you need to know everything about your market
and your customer, and then mix all that information with a healthy dose
of creativity to define a vision for your product.

Once you have a vision, you have to spread the word in your business.
Get dogmatic, evangelical even, about the utopia that is your product.
And if you can’t get passionate about it – you’re in the wrong job or
you didn’t come up with a very good vision. Your success, and that of
your product, relies on every team member —— from sales to developer –
understanding that vision and being at least a little bit passionate
about it as well.

And then you switch gears again and start building an actionable plan to
reach that vision. A roadmap of incremental improvements and iterative
development that take you step by faltering step closer to that final
vision. This is when all that hard work preaching the good word pays off
– and your team throw themselves into coming up with better designs,
better code and better solutions to the customers problem.

Now we get really detail oriented, as you work day in, day out with the
development team as a product owner —— defining and iterating the
product as you go, solving problems as they pop up and closely managing
scope so you can get the product out on time.

The product is finally out there and suddenly you’re spending your days
poring over data again – looking at how customers use the product, going
out and talking to them about the product and generally eating, sleeping
and breathing the product. Did you solve the right problem? Do your
users get the product? Will they pay for the product?

And then you do it all over again. And these days its not a waterfall
process – you’re not doing this step by step, you’re doing this for a
dozen products or features at any one time, switching from strategy to
tactics in the blink of an eye.

产品COO是怎么着?

Sound tough?

Sure it’s a tough job but it’s just about the most fun you can have with
your clothes on —— certainly the most fun you’re going to get paid to
do. You get to define the very essence of a product, design solutions
to your customers’ problems, work with everyone in the business and play
a very large part in your business’s success. We’re the unsung heroes of
the tech world or at least we’d like to think so…


结束语

只怕唯有等到自家力所能及将成品(PM)解释给老妈听还要她能听懂的时候,那2个时候作者才能算是真正地领略什么是产品(PM)!产品新人(PM)已经在中途,那毕竟又是怎么样驱动着2个产品新人不断前行吧?!

我简介:Danielwong,微博:网络金融_产品小王;结业于15年三月,产品小白(PM)。正在忙碌地查获(互连网)专业的出品知识,在互连网行业一而再有太多的理念和想方设法,而小编有时候也会情不自尽,提起笔来写下一番清醒/思考,和大家齐声分享商量!私家博客上的理念略显迟钝,请大家不吝赐教!​

**友谊提示:本文英文部分来自MindTheProduct**.

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